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A cheeky star grudgingly shares the spotlight with sizzling food shots in The Leap Partnership’s first campaign for Hardee’s restaurants, which broke in 10 small and midsized markets during the Super Bowl.
The “star” is just that –a costumed rendition of the star logo that Hardee’s has adapted from sister chain Carl’s Jr. as part of its plan to move over the next three years to a “Star Hardee’s” concept. Both chains are owned by CKE Restaurants in Anaheim, Calif.
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