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$15-20 Mil. Effort Centers on Basketball Stars
SAN FRANCISCO–Leagas Delaney is unveiling Adidas America’s most ambitious U.S. campaign to date, revolving around four basketball pros.
The estimated $15-20 million effort from the San Francisco agency starts with a spot featuring the Los Angeles Lakers’ Kobe Bryant, even as the National Basketball Association season is stalled by a player lockout.
The push hits the airwaves as Nike prepares ads starring Michael Jordan, slated to break around Thanksgiving.
The air date of the first spot is undecided, but was expected to be between Oct.
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