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M/W Spot Positions Software Marketer As Small But Trustworthy
CHICAGO–Seeking to boost brand awareness in a crowded business software field, Lawson Software has taken to the airwaves with its first TV campaign, created by Martin/Williams in Minneapolis.
“We go up against some very big, publicly held companies,” said Nancy Harrower, director of corporate communications for the Minneapolis company. “What we needed was a way to expand awareness nationally.”
Lawson, a $200 million, privately held company, markets enterprise resource planning software, which helps companies link their various divisions.
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