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NEW YORK Seven agencies have contributed to a multi-platform global campaign designed to raise AIDS awareness. The effort breaks today, World AIDS Day.
The initiative supports the Global Media AIDS Initiative and carries the theme “Turn on TV.” It features 24 commercials designed to run on MTV Networks. It will also appear on a dedicated Web site and mobile phones.
The executions take frank, funny and sometimes alarming views of sex.
One 30-second spot from Ogilvy & Mather in London illustrates “The Joy of Non-Sex” with a position called “The Sting,” in which a man and woman wind up back-to-back.
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