Well-Traveled Andy Mensing Joins Hub Shop
BOSTON--Seeking an entree into the financial services arena and hoping to build its creative ranks, Latus, Szostakowski & Sanders has tapped Andrew Mensing as president.
Mensing is now an equal partner with chairman and chief executive officer John Latus and creative director Mike Szostakowksi in the 10-year-old Boston shop, which has changed its name to Latus, Szostakowski & Mensing.
A writer, Mensing has served as a creative consultant to both clients and agencies, including Latus, for nearly a decade. He helped develop "The Key to Better Banking" campaign for KeyCorp several years ago when the client's advertising was handled by Communication & Design, Latham, N.Y. Mensing also worked on direct marketing projects for KeyCorp during its brief stay at Bronner Slosberg Humphrey in Boston.
Before going out on his own, Mensing was a group creative director at Boston-based Cabot & Co. and an associate creative director at Schneider Parker Jakuc. For two decades prior to moving to Boston, he worked in New York.
Along with raising the creative bar at Latus, Mensing hopes to leverage his experience and contacts to make the small shop a player in the banking and financial services categories. "It doesn't take an army to do terrific advertising," said Mensing.
Current Latus clients include Textron Systems, Aubuchon Hardware and Zoom Telephonics. The shop frequently teams with Roni Jordan Media Services, Hanover, Mass., for planning and placement.