Latitude, Richards Help Canada Dry Celebrate

DALLAS Canada Dry will introduce a “Just north of everyday” tagline to commemorate its 100th anniversary in a spring campaign, the client said.

The campaign for the Dr Pepper/Seven Up brand recognizes the ginger ale’s Northeastern and outdoor roots, according to Kelli Freeman, director of marketing for the client.

“Canada Dry has always enjoyed its ties to nature,” Freeman said. “This new campaign reminds consumers that Canada Dry joins them in their celebration of simple, fun times with their families and it captures the brand’s ‘Just north of everyday’ taste and personality.”

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