Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Despite the excitement about new, larger and more interactive online ads, the industry has yet to hear a deluge of success stories directly resulting from the new units. However, on Tuesday, teen network Snowball.com — one of the early adopters of the new units — released its first set of results.
Based on a single campaign done for a female targeted over-the-counter health and beauty product, San Francisco-based Snowball.com found that the larger ads delivered a click volume of 18- to 36-times greater than with 468-by-60 banners.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in