BOSTON--Lapham/Miller has been named the first agency for College Coach, which operates a Web site providing students and parents with tools for getting into the colleges of their choice.
The Andover, Mass., shop will create print and radio advertising, as well as outdoor and direct mail executions. A redesign of the client's existing Web site, www.getintocollege.com, is also in the works.
"It's a fun one, a great creative opportunity," said Lapham/Miller president Chip Rives.
Billings on the account will initially be at least $1 million for efforts targeting mainly the greater Boston area and Long Island, N.Y. Eventually, however, "it's going to be a national effort," and spending is likely to increase, Rives said.