Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Lang/Durham said it has added an assignment from Genesis Adventures, which in November is presenting the inaugural EnduraSport, a 150-mile triathlon on Grand Bahama Island.
The goal is to establish the event (which is longer than an Ironman Triathlon) as a major destination for serious athletes and tourists.
“Our experience in performance nutrition and the sports industry lends itself well to the expectations of Genesis,” said Jeff Durham, partner and creative director at the Farmington, Conn.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in