Laird Fashions Film for DKNY

NEW YORK For DKNY’s autumn advertising campaign, Laird + Partners did not stop at creating movie-like print executions for the fall line of DKNY clothes; the agency created an entire film.

The 20-minute short, starring models Angela Lindvall, Sophie Dahl and Michele Hicks, show their lives as an actress, writer and musician, respectively, in New York. All of DKNY’s fall advertising will be culled from the film, shot in high definition for versatility, which shows the models in a variety of DKNY outfits and accessories ranging from coats to eyeglasses.

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