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LOS ANGELES Independent RPA has won $35 million in creative and media duties from La-Z-Boy following a review.
“This is a tremendous win for RPA,” said Tom Kirk, RPA evp, management account director. “We have tremendous respect for the brand heritage and history.”
Steve Matlock, La-Z-Boy svp, sales and marketing, added, “RPA is totally aligned with where we needed to go with our store network.”
The incumbent, independent Doner in Southfield, Mich., held the account for 15 years.
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