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‘Confidential Search’ Begins for ‘Fresh Thinking and New Blood’
DALLAS–La Quinta Inns has broken from its agency, Publicis Dallas, to launch a review for its $10 million advertising account.
“We made a mutual decision with La Quinta to part ways a month ago after five years of working together,” said Steve Price, president of Publicis Dallas. “They’ve undergone some strategic shifts and felt it was appropriate to get some fresh thinking and new blood.”
Chris Trick, director of marketing communications at La Quinta, is leading what he termed a “confidential search” for a new shop.
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