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By Matt Surman
NEW YORK–In a move to ensure creative succession, Biederman, Kelly & Shaffer is merging with 4-year-old Krimstein/Clapps following a deal that was signed last week, agency executives confirmed.
Krimstein/Clapps principals Ken Krimstein and John Clapps will both assume the title of executive vice president and co-creative director. The shop will retain the name Biederman, Kelly & Shaffer for the time being. Barry Biederman and John Kelly remain chairman and president and chief executive officer, respectively.
‘The eventual idea is that if you have a dominant creative type you don’t plan a succession at the last minute.
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