KraftWorks Promotes Walton, Miller | Adweek KraftWorks Promotes Walton, Miller | Adweek
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KraftWorks Promotes Walton, Miller

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KraftWorks in New York has added responsibilities to two key agency positions. Katie Walton, formerly account director on the shop's Sara Lee brands, has been promoted to vice president of client services. In her new role, Walton will be responsible for marketing, strategic planning and brand development for all KraftWorks accounts, including Playtex, L'eggs, Hanes Hosiery, Lovable, Just My Size, Cointreau, Calvin Klein Cosmetics, Jantzen, Aldo and La Prairie. Prior to joining KraftWorks, Walton was account director at Kilter, a branding firm in Minneapolis specializing in Gen-Y youth marketing. Trente Miller, formerly business manager, has advanced to director of business services. Miller will be responsible for the overall operations of the agency, including finance, business development and human resources. Prior to joining the agency in 2000, Miller was the director of account services at Susan Slover Design, where she managed the Hue Hosiery and Donghia Furniture and Textiles accounts. Prior to that, she held positions in creative services at Donna Karan International, Coach and Liz Claiborne. Both Walton and Miller report to Neil Kraft, president. KraftWorks is a full-service branding agency specializing in style-related categories. Clients include Calvin Klein, InStyle, Aldo Shoes, Playtex Apparel, La Prairie and Jantzen, among others.