Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Milk-Bone is the latest advertiser to ask for user participation in an online ad campaign, targeting “pet parents” with a photo contest.
The Kraft brand is promoting the relaunch of its dog biscuit with an Internet ad campaign that includes a 10-day promotion for users to submit photos to a “What Your Dog Would Do for a Milk-Bone” contest. The winning contestant receives a digital camera.
Ads promoting the contest will run on pet-related sections of Weather.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in