Kohnke Hanneken Lands Casino | Adweek Kohnke Hanneken Lands Casino | Adweek
Advertisement

Kohnke Hanneken Lands Casino

Advertisement

After briefly deciding on Campbell Mithun as the agency for its $10 million business, officials at Potawatomi Bingo Casino in Milwaukee reversed their decision and placed the account with Kohnke Hanneken.

Kohnke Hanneken was told sev eral weeks ago that the business was going elsewhere, partner David Hanneken noted. "We said, 'Good luck with that; if we can help, let us know,' " he said.

The casino did, sooner than the Milwaukee shop could have imagined, calling a couple weeks later to tell the agency that it had the account, Hanneken said.

Kohnke Hanneken is already at work on a TV, radio and print campaign for an October promotion, Hanneken said.

Linda Sowell, a client representative, confirmed the selection but offered few comments as to why the casino changed its mind on CM, whose Chicago office was to have handled the business.

"We decided, with our busy promotion schedule, it's in our best interest to work with an agency here in Milwaukee," she said.

The casino considered agencies in Minneapolis, Chicago and Milwaukee in its review. Media and some print creative work are handled in-house.

Kohnke Hanneken inherits the tagline, "Pota watomi Casino. The place to be," from incumbent Eichenbaum & Associates, Milwaukee, which did not participate in the review.

The new agency's task is "first and foremost to generate awareness," Hanneken said.

"There is so much to choose from when it comes to discretionary income," Hanneken said. "They want to get on people's radar."