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Retailer Contacts Shops About $90 Mil. Account Now at JWT
DETROIT–Kohl’s Department Stores is talking to agencies about creative and media duties on the broadcast portion of its $90 million ad account. The retailer declined to describe the process as a formal review.
J. Walter Thompson, here, is Kohl’s agency for broadcast. Kohl’s handles print creative and media buying in-house. It initially contacted a half-dozen shops in March and asked them to make capabilities presentations at its Menomonee Falls, Wis.,
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