KO Hires Business Ventures Chief

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Having more than doubled in size this year, Kruskopf Olson is bolstering its management ranks.
The $30 million Minneapolis shop hired Matthew Goldberg as vice president, director of business ventures. He comes to the agency from the InVision chain of optical stores, where he was chief executive officer.
“Running a retail-based company has made me a more insightful marketer, in that I have personally faced a lot of the same situations, challenges and opportunities as [KO’s] clients,” Goldberg said.

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