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Eric Knight, co-founder of interactive agency Outrider, has left the firm to form Internet Strategy Consultants.
The company, which will be headquartered in Farmington, Conn., will focus on providing business plans and recommending tactics and strategies to help companies make the most of Web-based business opportunities.
“There are so many ways to go, it’s really easy to make a mistake,” said Knight. The company will not provide Web-development services or implementation of strategies. Knight, who described his parting from Outrider as “very amicable,” said the move was driven by his desire to focus on working with New England-based clients.
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