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Kleber Adds 2

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BOSTON Kleber & Associates in Atlanta said it has been tapped by Grand Hall, a supplier of residential and commercial gas appliances, and Nichiha USA, a producer of fiber cement technology, for communications services.

"Trade reports imply that we're entering a time in the industry where manufacturers of home and building products are caught in a slump, thereby negatively impacting the amount of marketing dollars spent," said agency president Steve Kleber. "It's our belief that our specialization has been the key to our longtime achievements and for the increased sales and market share for our client partners."

Kleber will devise marketing for the introduction of Eternal, a new Grand Hall hybrid water-heating system. The line's clean-burning, multi-stage safety features will likely be staples of upcoming promotional efforts.

Combined spending for the two clients will likely be in the low-six-figure range.

The 25-person agency provides integrated marketing services, specializing in the home and building channels. The independent shop has been a fixture in Atlanta for 20 years.