In response to the economic slowdown, Kirshenbaum Bond & Partners cut 12 percent of its 292-person staff today, an agency spokesperson confirmed. The downsizing affects 36 people across all disciplines, including Lime, Kirshenbaum's public relations company; The Media Kitchen, its media operation; and Dotglu, its digital- and direct-marketing arm.
The reduction marks Kirshenbaum's fourth round of layoffs since the beginning of the year. In March, the New York office trimmed its payroll by about 20. In May, the agency closed its Redwood Shores, Calif., outpost and let go nine staffers as a result. And two weeks ago, KB&P West laid off 10 following the loss of PeopleSoft's $30 million account.