Kielt to Lead New Business at Kelley Habib John | Adweek Kielt to Lead New Business at Kelley Habib John | Adweek
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Kielt to Lead New Business at Kelley Habib John

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Chas Kielt has joined Kelley Habib John Integrated Marketing as vice president, program strategies, a new position.

Kielt will direct new-business efforts and oversee the integration of marketing programs for various clients. He will report to Judy Habib, president of the Boston agency.

Prior to KHJ, Kielt served for two years as the director of marketing and public relations at healthcare specialty shop BBK in Newton, Mass. At that agency, he was in charge of patient recruitment for clinical trials, in addition to his more traditional agency chores.

Before BBK, Kielt was a vice president at Miller Consulting Group, a Boston-based PR shop, serving as a strategic consultant for technology companies.

At KHJ, Kielt intends to en hance and ex pand "our integrated offerings and to continue to develop our client base, as well as to better serve our existing clients," he said.

Well established at the midsize level, KHJ saw its billings and revenue drop approximately 8 per -cent to about $60 million and $8.8 million, respectively, in 2001.

In recent years, the agency has had little success in adding clients with budgets larger than the low- to mid-seven-figure range. KHJ's last notable new-business score was the Elizabeth Grady skin-care salons; the shop launched a spring print and radio campaign in New York and New England shortly after winning the account.

Kielt's experience in a variety of marketing communications disciplines, and his background in health care, long a core concentration of KHJ, led to his hire, Habib said.

Earlier in his career, Kielt supervised accounts for communications shops Agnew, Carter, McCarthy (now Manning, Selvage & Lee) and Brodeur Porter Novelli.

KHJ's client roster includes Unisys, Northern Trust Bank, Delta Dental, MassDevelopment and Avaya.