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Kia Motors America is entering the highly competitive minivan market with a big splash: a $25 million-plus launch for the Sedona.
Lead agency davidandgoliath in Los Angeles, which has handled the account for nearly two years, created the effort, which breaks this week. OMD in New York and Los Angeles handles media.
The campaign includes national and local broadcast, print and outdoor ads, along with direct marketing and various promotional initiatives. (The vehicle has been named the official car of Sedona, Ariz.,
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