LOS ANGELES Television spots for Columbia Pictures' Hitch, Paramount Pictures' War of the Worlds and 20th Century Fox's Walk the Line won best-of-genre awards at the 35th annual Key Art motion picture marketing awards here at the Kodak Theatre last Friday.
In the same genre categories (comedy, action/adventure, drama), Aspect Ratio's trailer for Buena Vista Pictures' The Hitchhiker's Guide to the Universe, Ant Farm's work for Dimension Films' Sin City and Universal Pictures' in-house unit's trailer for Jarhead were awarded best trailer honors.
The graphic novel intensity of Sin City won for best teaser trailer, and also picked up the prize for best home entertainment/consumer trailer from 3Oh5 Creative Inc. The effort also copped a special recognition print award for character banners from BLT & Associates.
The award for best outdoor advertising went to a building wrap confected by Trailer Park for Warner Bros. Pictures' Charlie and the Chocolate Factory. The best copy line award went to Crew Creative Advertising (though it acknowledged on stage that it originated from an executive at Universal Pictures) for the studio's The 40-Year-Old Virgin, "The longer you wait, the harder it gets."
The best consumer print ad came from Art Machine/Samuels Advertising for Lionsgate Entertainment's The Lord of War, and the studio also won top prize for its trade print ad for Saw 2, which used two bloody severed fingers as graphic elements boasting of its box office success.
The top prize for co-branded advertising efforts went to a print ad for Walt Disney Pictures' Chicken Little, with Get Fit Foods, and a spot in conjunction with Sears through WPP Group's Y&R, Chicago.
Awards for best poster advertising went to The 40-year-old Virgin (Crew Advertising); Warner Bros. Pictures' Syriana (The Cimarron Group); The Lord of War (Art Machine); Warner Bros.' Batman Begins (Vox Advertising), and 72hr Film Shootout (Indika Entertainment Advertising).
The Key Art Awards are sponsored by The Hollywood Reporter, which is a unit of Adweek parent VNU.