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LOS ANGELES Independent Heil-Brice Retail Advertising said it has picked up point-of-sale and collateral duties on Ketel One vodka, and its Hispanic division, VisionLatina, has been assigned a Carpet One project.
Hal Brice, CEO of the Newport Beach, Calif., agency, called Ketel One “a celebrated, iconic luxury brand, and really a great company. The more we get to know them, the more fascinating they are. It’s been a family business since 1691; as a small entrepreneurial agency, we can really appreciate that.”
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