Kerry Makes Appeal to Hispanic Voters | Adweek Kerry Makes Appeal to Hispanic Voters | Adweek
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Kerry Makes Appeal to Hispanic Voters

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WASHINGTON, D.C. Sen. John Kerry courts Hispanic voters in a new spot launched on Friday. It focuses on recognizing Latinos who have served in the military.

The 30-second ad will air in Arizona, Colorado, Nevada, New Mexico and Ohio for the next two weeks and is part of a larger media buy the Kerry campaign will kick off next week.

In the spot, a voiceover says, "John Kerry knows that in Washington, the World War II Memorial is a monument to soldiers with names such as Garcia, Chavez and Ortiz. John Kerry honors all those Hispanics who have distinguished themselves in our armed forces with valor and dignity."

In a conference call with reporters Friday, Henry Cisneros, a former cabinet secretary in the Clinton administration, said, "We know that as president of the United States, John Kerry will never leave our veterans behind and will fight to give them the respect and the benefits they need and deserve."