Kerry Eyes African Americans, Hispanics

The Kerry-Edwards campaign last week framed its new ad campaigns aimed at African Americans and Hispanics in historic terms.

The campaign called its $2 million African American push “an unprecedented commitment this early in a presidential campaign” and its $1 million Hispanic effort the largest Hispanic buy in the history of presidential politics. Kerry’s spending on African American and Hispanic ads earlier in the campaign was undisclosed.

Kerry campaign manager Mary Beth Cahill said the decision to pour significant ad dollars toward the groups reflects a campaign that is “built on the foundation that building a stronger America means creating opportunity for all Americans.