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ATLANTA New West and Fitzgerald + Co. have been selected to develop an integrated image campaign for the Commonwealth of Kentucky. The two-year contract begins July 1 and totals approximately $14 million, according to New West.
Louisville, Ky.-based New West said that it would develop all advertising and public relations materials for the client. Interpublic Group’s Fitzgerald in Atlanta will handle image development and media planning and buying. The partners were chosen following a review that involved 18 undisclosed agencies, sources said.
Kentucky
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