Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK It is now up to Muhtar Kent to lead Coca-Cola’s turnaround efforts. Neville Isdell said today that he would resign as the head of Coke as of July 1 after four years. Once he leaves, Kent becomes CEO.
Kent, who is currently president and COO, was not a surprise pick, as he had been labeled Isdell’s heir apparent since rejoining Coke in May 2005.
“It’s a logical and positive move for Coke,” said John Sicher, editor of Beverage Digest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in