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A tally of the 17 judges anonymous scorecards revealed Arnold’s Volkswagen Beetle campaign as the big cash winner, as well as the “Best at Meeting Campaign Objectives” and “Best Idea/Concept.” It was Arnold’s second grand-prize win; it won the same show-me-the-money accolade in 1999 for its “New Beetle” campaign.
Best Design & Graphics
Nike :Women’s Shoes”
Goodby, Silverstein & Partners, San Francisco
Nike Sponsors a bright spot in a mundane day.
$100,000 Winner
Volkswagen “Hey, there’s a…”
Arnold, Boston
Sets out to prove the Beetle is worth noticing even in the most chaotic places.
Best
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