Keller-Crescent Names Avrett's Tucker to Oversee Operations

EVANSVILLE, IND. – Bill Tucker, most recently senior executive vp/group management director at Avrett, Free & Ginsberg, has left The Big Apple to become chief operating officer of Keller-Crescent Co., a newly-created post at the agency based here.
At Keller-Crescent, Tucker, 46, will oversee all agency operations from advertising to package design to public relations and promotion. Billings from K-C’s advertising services alone are upwards of $130 million.
‘Their claim to fame is total integrated marketing, and while everybody’s talking about it and giving lip service to it, the fact is that they’ve been doing it,’ Tucker claimed.