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Most clients want to avoid overtly religious themes in their ads. The Maimonides School is not one of them.
The renowned Torah-study institution in Brookline, Mass., has unveiled a pro-bono print campaign from Boston’s GSO/ Davis that employs the tagline, “Putting our faith in our children.”
Text is rendered in a decidedly biblical typeface set against backgrounds resembling traditional prayer shawls.
“Our students leave their lockers unlocked. Of course, ‘Thou shalt not steal’ is more than just a school rule here,” reads one ad.
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