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BOSTON Marshalls said it has selected Publicis Groupe’s The Kaplan Thaler Group to handle broadcast creative chores on its ad account following a review.
Kaplan Thaler in New York bested Interpublic Group’s The Martin Agency in Richmond, Va., Publicis-backed Bartle Bogle Hegarty in New York and Omnicom Group’s Element 79 in Chicago for the business. Pile and Co. in Boston oversaw the review process.
Marshalls spent $35 million on broadcast ads last year, per Nielsen Monitor-Plus, and sources said that budget would hold firm during 2005.
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