Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Kaplan Thaler Group’s first work for casino and resort Foxwoods focuses on a $300 million expansion of the property while also seizing upon the booming popularity of poker. TV spots from the Publicis agency, which broke last week, include one in which a man dressed as a king leaves the men’s room after flushing. Onsceen copy reads, “Nothing beats a royal flush.” The New York shop won the $25 million business in April.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in