JWT Cues Snow, Smoke, Romance for Diamonds

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NEW YORK Prague, snow and diamonds—what could be more romantic? Perhaps a man who sees his wife’s face in everything around him, as envisioned by J. Walter Thompson in its latest holiday TV spot for Diamond Trading Company.

In the spot, a man sits at a cafe on a snowy day. A waitress with bright green eyes gives him a meaningful look. Leaving the cafe, every woman he passes has the same face, including a mannequin and pictures coming out of a photo booth.

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