Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New York agency Warwick Baker O’Neill is hoping it can benefit from The New England Journal of Medicine’s high standing in the medical world.
The Journal recently selected Warwick for its $1-2 million ad account, and the shop hopes the task will get its name out among potential pharmaceutical clients. A print effort breaking next month in medical trade books urges brand managers to debut new drugs in the academic publication.
All ads feature photos of body parts accompanied by puns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in