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DavisElen this week breaks its first-ever 60-second TV spot for longtime client the Southern California Toyota Dealers.
The ad airing in Los Angeles and surrounding markets through the Memorial Day weekend-promotes Toyota’s $750 cash back rebate on its Camry, Corolla and Tacoma models.
The high-energy spot intercuts shots of people chilling on the beach with customers making deals in Toyota showrooms.
“We see this as a brand-building spot,” said agency president Mark Davis. “We shot the whole thing from start to finish.
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