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BOSTON-Just For Feet, vilified two years ago for a controversial Super Bowl commercial, has returned to the airwaves with an image campaign crafted by Velocity Advertising.
Boston-based startup Velocity is launching ads for the shoe store chain that target serious runners with the new tagline, “Just right for you.” Cleveland Communications, also in Boston, is handling media chores.
The budget was not disclosed, but sources estimated spending in the $15 million range.
Three ads have gone on air in the past week, primarily in Southern U.S.
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