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‘If Apple’s ‘1984’ is the best Super Bowl commercial ever, which spot is No. 2?’
I was always partial to the Budweiser 9/11 tribute spot. I thought it was a class act that was much needed at the time. —Alan Kalter, CEO, Doner, Southfield, Mich.
The first spot that popped into my mind: E*Trade’s “Wasted 2 Million Bucks.” It works on so many levels. They did the exact opposite of what you’re supposed to do to stand out on the Super Bowl: It was low tech, used a chimp as an ironic main character, the casting was brilliant and the message was spot-on.
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