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Geico’s caveman is getting a sitcom. What other ad characters deserve their own TV shows?
John Hodgman and Justin Long of the Apple commercials in a roommate show. PC guy clueless on everything, hip Apple guy with patience sorely tested every day. Hilarity ensues. —Susan Quirk, principal, Quirk Design & Advertising, Simsbury, Conn.
The Maytag repairman. In the show, his wife works a demanding job as a brain surgeon in a hospital ER. She’s put out about her husband’s I-have-nothing-to-do job (the show is a bicker-fest), not to mention the fact that, around the house, he doesn’t know how to do anything on his own—all of his hand skills have atrophied from years of not repairing Maytags.
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