Just Asking

We asked execs which dead or long-gone celebrities they’d bring back in ads—and why.

I would bring back the Hamburglar for McDonald’s because the advertising world is too clean. It needs more crime. I would have him in a campaign where he steals the Burger King’s crown. —Jason Peterson, ecd, Berlin Cameron United, New York

I want to see Clara Peller, the “Where’s the beef?” lady. That would be awesome to see her in a new campaign [for Wendy’s].