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Just Asking

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The Humility in Advertising award. Unfortunately, no one would ever win. —Steve Centrillo, president/CEO, Foote Cone & Belding, New York

Most intelligent idea. Most compelling insight. Best observation of human behavior. —I would create a People's Choice award, such as work that naturally flows up to the top of YouTube. —Campaign most likely created to win the agency awards without helping the client. Least money spent on a winning pitch, or creative director who can actually read a spreadsheet. How about the you-have-no-idea-how-lengthy-the-client-approval-process-was-and-it's-still-nice-work category? How about animals in advertising/media/movies? At the very least, you could recognize all the folks who have to put up with animals while trying to shoot commercials or a movie. —