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McDonald’s ‘I’m lovin’ it.’ Especially with the n’. The main problem is that anyone can say it. Gap, I’m lovin’ it. Goodyear, I’m lovin’ it. Summer’s Eve, I’m lovin’ it. We’re not lovin’ it. —Lee Seidenberg, associate creative director, Cliff Freeman and Partners
It’s probably about time for Nike to retire “Just do it.” They should have done it by now and adapt it to “Just did it.” But the top slogan that gets the least amount of love in our office is McDonald’s “I’m lovin’ it.”
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