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'What's your favorite TV show of the new season?'

It was a three-part series that actually reruns every four years: the presidential and vice-presidential debates. The buzz, the casting, the set, the lighting, the drama, the monologues, the hype and the camera work made for good TV. Followed by Jon Stewart's Daily Show for in-depth analysis, of course. —Arthur Ceria, ecd at Euro RSCG 4D in New York



Jack & Bobby. It's Smallville meets West Wing meets The Wonder Years. It's like they made it just for me. —Josh Rose, svp and cd at iDeutsch/LA in Marina del Rey, Calif.



I love Lost. It's Gilligan's Island meets Melrose Place meets Lord of The Flies. There's no Ginger or Mary Ann, but there are vicious wild boars and a 350-pound "little buddy." They just ran out of food, so now it's really going to get interesting. —Rob Schwartz, ecd, TBWA\Chiat\Day in Playa del Rey, Calif.



Desperate Housewives. I think it's the No. 1 show in America. It's pretty good because the story is being told from the grave, and it's really trashy. —Richard Mahan, ecd, evp, McCann Erickson in Los Angeles



I spend my time watching football and Comedy Central. I haven't really been watching [the new network season]. Reno 911—that's my vote for funniest show of all time. —Jonathan Harries, worldwide creative director, FCB in Chicago



ABC's Boston Legal is one I try not to miss. The writing is sharp, and James Spader gives sleaze an elegance you don't normally see. And while I've never been a fan of the William Shatner school of acting, his bombast is perfectly suited for his role as an overly theatrical attorney who thrives on self-importance. —Tom Ungar, cd, The Ungar Group in Chicago