JUDE HAMMERLE

JUDE HAMMERLE vp/advertising and promotion
Client: Snapple
Agency: Kirshenbaum & Bond
’93 Estimated Billings: $25-$30 million
Increase over ’92: 150%
Client Since: 1992
Major Achievements: withstood inroads by bigger competitors; capitalizing on cult following to double sales two years running.
Jude Hammerle’s seven years at Ogilvy & Mather didn’t prepare him last year for what he found on his first day as Snapple’s director of consumer marketing. He spied a box of letters and began reading before tackling his other duties. Although Hammerle had worked on such clients as American Express, Hershey’s, AT&T and Hardee’s at O&M, he had never seen anything like this kind of consumer response.