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BOSTON Jordan’s Furniture said it has called off a review for the creative portion of its ad account and would continue to use in-house resources to craft its trademark humorous spots starring Barry and Eliot Tatelman, the client’s CEO and president, respectively.
The client spends about $7 million annually on ads, per Nielsen Monitor-Plus.
Jordan’s issued an RFP in December to about a dozen mainly New England-based agencies [Adweek Online, Dec. 10]. The RFP did not provide a decision date.
As
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