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By Hank Kim
NEW YORK–Jordan, McGrath, Case & Taylor is repositioning Long John Silver’s Restaurants under the theme ‘The Meal You’ve Been Missing’ in its first campaign for the fast-food chain since winning the account earlier this year.
JMC&T, which was awarded the broadcast creative portion of the $45 million account in March, attempts to modernize the Lexington, Ky.-based chain as a fun, tasty ‘meal’ alternative to typical burger and fries combos offered elsewhere.
The three TV spots take an offbeat ad approach.
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