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NEW YORK Johnson & Johnson, which last month acquired the Rembrandt brand of oral-care products from Gillette Co., will be holding credentials meetings later this month with at least three agencies about handling its $10-15 million creative account, sources said.
Executives at the Skillman, N.J., client have reached out to Omnicom Group’s DDB and Interpublic Group’s Deutsch and McCann Erickson, all New York roster shops, sources said, but some unidentified non-roster agencies were also contacted.
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