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SAN FRANCISCO — Joe Isuzu is a truth teller of sorts in a new campaign from Goodby, Silverstein & Partners, uncovering and satirizing the cliches of car ads. Spending on the effort is $25 million, sources said.
Two new spots for Isuzu’s sport utility vehicles start off like any generic car ads. One shows the Isuzu Rodeo SUV tearing down a mountain pass, covered with mud, music blaring — a scene reminiscent of Nissan Xterra and Toyota 4Runner ads.
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