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Jim Noble Resigns as Head Creative at BBDO Atlanta

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LOS ANGELES--Jim Noble, executive creative director of BBDO Atlanta, resigned his post on Wednesday, sources said. Noble, who joined the Atlanta-based shop in February 2001 after serving as creative director at GMO/Hill, Holliday in San Francisco, is planning to open an agency in Lake Tahoe, Nev.

Noble's resignation stemmed from creative differences with the shop's president and CEO, Chris Hall, sources said. Although neither Noble nor Hall could be reached for comment at press time, a recorded greeting on Noble's voice mail at BBDO confirmed that he is leaving Friday, April 19, and plans to set up shop in Lake Tahoe beginning in June.

While at BBDO, Noble, 42, worked on accounts such as Cingular Wireless and the U.S. Department of Housing and Urban Development (HUD). He moved to the Atlanta shop after its previous executive creative director, Art Mellor, retired in 2000. Nobel began his 15-year career in advertising at the former Chiat\Day in San Francisco before joining BBDO's Vancouver office. From there, he returned to the U.S. as associate creative director at the shop then known as Goldberg Moser O'Neill (now GMO/Hill, Holliday). His father John was a copywriter for DDB in the 1960s and '70s who worked on the Volkswagen account.